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	<title>Innovate Indiana &#187; Blogging</title>
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		<title>Compendium Blogging Software For Companies</title>
		<link>http://innovateindiana.biz/2008/06/18/compendium-blogging-software-for-companies/</link>
		<comments>http://innovateindiana.biz/2008/06/18/compendium-blogging-software-for-companies/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 22:54:51 +0000</pubDate>
		<dc:creator>JC</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[blogware]]></category>
		<category><![CDATA[compendium]]></category>
		<category><![CDATA[corporate blogging]]></category>

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		<description><![CDATA[Compendium Blogware software is a company that taking advantage of the importance of blogging. However, Compendium is targeting companies and NOT consumers. I think this is an interesting play. They&#8217;ve created a platform that eases a companies ability to blog. The other thing that they&#8217;re doing is assigning posts to particular keywords or topics. I&#8217;m [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.compendiumblogware.com" title="Compendium Bloogware"><img src="http://innovateindiana.biz/wp-content/uploads/2008/06/logo.thumbnail.jpg" alt="compendium logo" align="left" />Compendium Blogware</a> software is a company that taking advantage of the importance of blogging.  However, Compendium is targeting companies and NOT consumers.  I think this is an interesting play.  They&#8217;ve created a platform that eases a companies ability to blog.  The other thing that they&#8217;re doing is assigning posts to particular keywords or topics.  I&#8217;m not exactly sure what this means in concrete terms, but it <em>sounds </em>like a good idea.</p>
<p>I guess was thirsting for more technical details, but I really didn&#8217;t have the patience to hunt it down from their Website.  After going through a few pages, I gave up.  What would be useful, is <u>a <em>demo</em></u> of exactly what the software is, and exactly what it&#8217;s doing.  I guess it&#8217;s the technical guy in me that wants more concreteness.  For example, Compendium claims to help with SEO rankings, but it&#8217;s unclear exactly how it does this from reading the Website&#8217;s copy.</p>
<p>So I guess my big question is: <em><strong>how are they getting customers?</strong></em>  They seem to have a rather long client list.  I seriously doubt this long list was obtained through their Website.</p>
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